SEARCH ENGINE OPTIMISATION AND DIGITAL MARKETING

We've got the tools to make you discoverable and thrive in the modern, digital business landscape. We're Google Partners and run successful Google Ads, Meta Ads and Bing Ads.

WHAT IS SEO?

SEO stands for “search engine optimisation” and in simple terms, it refers to the process of improving your website to increase its visibility in search engine results. This is usually in the context of improving your position on Google search results for specific keywords. The better your website is optimised, the higher up it will appear in search results. This in turn means better visibility, more clicks and more prospective customers finding your business.

HOW DOES SEO WORK?

Big search engines such as Google and Bing use bots that analyse webpages across the internet and collect information about those pages. This information is used to classify what the website contains, and what it is about, and then this page is put into an index. Algorithms then analyse pages in the index according to hundreds of ranking factors or signals. This analysis is then used to determine where that page will rank on the search engine for a given keyword.

WHY IS SEO IMPORTANT?

More than ever, when people are looking for a business, product, or service, they are taking to search engines to point them in the right direction. Optimising your website to rank as high as possible on search results will allow you to outperform your competition, attract customers interested in what you have to offer and ultimately improve your bottom line.

SEO AND DIGITAL MARKETING - THE BLUEPRINT FOR SUCCESS

Once you've developed and implemented a robust SEO strategy to make your business discoverable by the right people online, the next step is to embark on a Digital Marketing campaign. Through the platforms offered by Google and Meta, you can create advertising campaigns that have an extensive (or insanely targeted) reach, meaning you will be able to grow your business from a local business into a nationwide, and even international, e-commerce business.

WHAT ARE OUR MARKETING SERVICES?

DIGITAL ADVERTISING

Digital Advertising uses services such as Google Ads, Facebook & Instagram Ads (Meta platform) and other social media advertising tools to increase brand awareness, drive traffic to your website and increase sales. It's a fantastic tool for smaller businesses as you don't have to spend as much as you would on more traditional advertising alternatives to see a return on your investment. Furthermore, location and detailed targeting allow us to target only those potential customers who are most interested and ready to buy your products or services!

We also use external tools and services to allow us to not only give you detailed and extensive reports on how your ads are performing but also allow us to monitor and make changes proactively to ensure that your money is being used as effectively as possible.

COPYWRITING

Copywriting is the practice of writing text that is optimised for your audience. For example, if you have a new range of products that you want to list on your website; you will need descriptive text for each product that is colourful, informative and optimised for SEO. Many smaller businesses may not have the time or expertise to do this in the same way that larger businesses and corporations can.

Online users have shorter engagement times compared to traditional media audiences, and the copy must be written with this in mind. By writing in short, informative chunks research has shown that people are much more likely to engage with and remember information. When we include your keywords in this process, we can also improve the ranking of any given page on a website.

E-MAIL MARKETING

E-mail Marketing is a fantastic way to keep in touch with your existing or potential customers. A healthy e-mail marketing database (which you can generate from your leads) can use e-mail marketing campaigns to help your business grow and compete with larger firms. E-mail marketing is a great tool to connect directly with customers already engaged with your business, products or services, whether it’s sending out newsletters, acquisition campaigns, retention campaigns or promotional offers and deals.

OUR OTHER MARKETING SERVICES

At Digit-AI Integration, our talented and diverse team has extensive marketing experience. From creating video content, graphic design, event management, media purchasing, marketing strategy and consultation, our team are here to help you take your business to the next level.

RELATED SERVICES

WEBSITES AND ECOMMERCE

We've got our own in-house developed e-commerce and website CMS solution that's built for the future. We work with you to draft requirements that suit your exact business situation and can develop beautiful, bespoke web experiences that your customers will love. Learn more here.

AUTOMATED BOOKKEEPING

With a successful SEO and marketing strategy, you'll likely have a large influx of new customers and sales. Is your bookkeeping system set up to cope with this? We offer modern accounting solutions that employ automation to ensure you never lose track of important financial information and always have the upper hand in keeping on top of your business's accounts. Learn more here.

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