GOOGLE ADS

Google Ads is the pillar of any successful digital marketing strategy. Successful Google Ads campaigns let you reach your customers while they're searching with commercial intent, increase the frequency and overall quality of your website leads, and outrank your competitors.

WHAT CAN GOOGLE ADS DO FOR YOUR BUSINESS?

Simply put, Google Ads beautifully complement a solid SEO strategy by ensuring that your ad (and by extension, your brand and website) is seen in the "sponsored" listings at the top of Google search results. When executed properly, Google Ads can drastically improve overall traffic to your website, and potentially bring you extra leads that you may have been missing if your competitors were running well-optimised ads.

WHAT ARE THE IMPORTANT PARTS OF A GOOGLE ADS STRATEGY?

IT'S NOT JUST SEARCH

Google Ads also opens up the world of Google Display Network, allowing you to advertise in thousands of places on the internet, including on mobile apps, streaming services like YouTube, and in-feed on other companies' websites! Combining effective organic search performance with SEO, a well-optimised search ads campaign, and a display network campaign can deliver your company massive local reach. Allowing you to specifically target demographics relevant to your business on nearly every destination on the internet.

A QUALITY WEBSITE STILL MATTERS

This isn't a shortcut to the top of the results page, which means you don't need to worry about organic SEO and website performance, as this still factors into how often your ads are shown. A poorly optimised website on the other end of a Google Ad will be picked up by Google and lower the quality score of your ads, meaning your ads will be shown less than a competitor with a better quality score. So having a quality SEO strategy in tandem with a well-optimised Ads campaign is necessary to maximise the ROI from digital advertising.

RELATED SERVICES

SEO AND ADS

If you're looking to start a digital advertising campaign, especially when considering Google Ads, you'll also need to implement a robust SEO strategy to maximise your ROI. We're SEO specialists and can deliver a tailored package that combines SEO and Ad management into one monthly package. Learn more here.

WEBSITES AND E-COMMERCE

Do you already have a website, or are you looking to start your business online journey? In either case, we're here to help. We can work with your existing website and bring it up to scratch if it's viable, or we can build you something beautiful from scratch to meet your exact requirements. Learn more here.

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